OVERVIEW

OJU is an organic juice brand designed to embody freshness, vitality, and a youthful lifestyle. The logo integrates visual elements inspired by natural ingredients, reinforcing the brand's commitment to health and authenticity. A vibrant, nature-driven color palette was carefully selected to appeal to a young, energetic audience while communicating freshness and positivity. The custom sans-serif typography features softly rounded terminals, creating a friendly and dynamic personality. This typographic choice avoids rigidity and instead reflects approachability, movement, and modernity—aligning with the brand's youthful spirit and active target market.