OVERVIEW

The original drink, Orbitz, was introduced to the market in the 1990s in Canada. It was introduced as a unique fruit flavor drink that is not carbonated. Instead, it contains gel-like beads. The drink, introduced by the Clearly Food & Beverage Company, is described as a "texturally enhanced alternative beverage." In the redesign project, the aim is to reinvent the Orbitz drink as a new brand, giving it a new look that will appeal to today's consumers while maintaining the unique qualities of the original drink.